Sales Rep
Sales Tools
Everything you need to find prospects, open conversations, handle objections, and close the sale. Use these resources on every call, every day.
Commission Structure
Understand what you earn on every sale so you can stay motivated and track your income. Every closed deal counts — and they stack up fast.
| Package | Setup Fee | Monthly Bill | Your Commission | Your Monthly Earnings |
|---|---|---|---|---|
| Core System | $0 setup | $497/mo | 15% of monthly bill — perpetual | $74.55/mo forever |
| Growth System | $0 setup | $597/mo | 15% of monthly bill — perpetual | $89.55/mo forever |
| Concierge System | $0 setup | $697/mo | 15% of monthly bill — perpetual | $104.55/mo forever |
Where to find your prospects
The best leads are businesses already spending money to get customers — they understand marketing value and are much easier to sell to. Here’s where to find them.
- Go to yelp.com and search “contractor” or “HVAC” + any city
- Filter by 3–4 stars — businesses frustrated with their reviews are prime targets
- Look for businesses with 10–50 reviews — established but not massive
- Click through to their website — if it’s outdated or missing, lead with web design first
- Collect: business name, phone number, owner name if visible, website URL, review count
- Note any negative reviews mentioning “hard to reach” or “slow response” — that’s your pain point
- Search “roofing contractor [city]” or “plumber near [city]”
- Click on listings — note phone number, website, review count, and last review date
- Businesses with under 20 reviews and no automated follow-up system are perfect targets
- Use the “Suggest an edit” page to find owner details sometimes listed publicly
- Look for businesses that respond to reviews — they care about reputation, a key selling point
- Search your target trade in any zip code — contractor profiles are publicly visible
- Find their direct contact info from their profile or business website
- Opening line: “I noticed you’re on HomeAdvisor — are you happy with your cost per lead?”
- Transition: “What if I could show you how to make your existing leads close at a higher rate?”
- Search any home service trade in any city
- Profiles often include phone numbers or websites
- Businesses with a lot of “hired” badges are active and scaling — perfect timing
- Angle: “You’re already paying for leads — let’s make sure none of them fall through the cracks”
- Search Facebook for “[trade] [city]” to find local business pages
- Join local contractor or home service Facebook groups — introduce yourself and DM members
- Look for businesses posting jobs or estimates in community groups — reach out directly
- Check if their page has a website linked — no website = lead with web design
- Message angle: “Hey [name], I saw your page — do you use any system to follow up with leads automatically?”
- Search: “owner HVAC [city]” or “founder roofing [state]”
- Send a connection request with a note: “Hey [name] — I work with contractors to automate their lead follow-up. Mind if I connect?”
- After connecting, send a short value message (see follow-up scripts section)
- Look for contractors posting about business frustrations — those are the warmest leads
- Google “[your state] contractor license lookup” to find the public database
- Filter by trade type and county/city
- Cross-reference with Google Maps to find contact info and see their online presence
- A missing or weak Google presence is your opening — lead with web design or reviews system
- Search the Business Directory for your target trades
- Look for businesses recommended in neighborhood posts — they have social proof but need systems
- Opening: “I saw you were recommended on Nextdoor — that’s great. Are you capturing all those leads automatically?”
Call Scripts
Industry-specific cold call scripts, discovery questions, pitches, and objection handlers — tailored for every industry Orbintra serves. Pick your industry and start dialing with confidence.
Text, Voicemail & Email Scripts
Most sales don’t close on the first contact. Follow up at least 5 times across different channels before moving on. Persistence is professionalism in sales — not annoyance.
📲 Voicemail Scripts
💬 Text Message Scripts
After First Call Attempt — No Answer
After They Expressed Interest But Went Cold
The “Value Drop” Text — Send Without Warning
The “Break Up” Text — After 5+ Attempts
📧 Email Scripts
Cold Outreach Email — Short Version
Quick question — when a new lead comes in right now, how long does it take your team to follow up?
I ask because we work with contractors like you to install automated follow-up systems that respond to every lead within seconds. Most clients close 30–50% more jobs without spending more on advertising.
Worth a 10-minute call to see if it makes sense for your business?
— [Your Name], Orbintra
Follow-Up Email — After No Response
Bumping this up in case it got buried. I wanted to share one thing that might be relevant:
One of our clients — a roofing contractor in [state] — was getting 40+ leads a month but only converting about 8–10. Three months after installing the Orbintra system, they were converting 18–22 per month. Same lead volume. No additional ad spend. Just faster follow-up and better workflows.
If that sounds like something worth exploring, I’d love 10 minutes on a call.
— [Your Name]
Objections & Rebuttals
Every objection is a question in disguise. When someone pushes back, they’re not saying no — they’re saying “I’m not convinced yet.” Your job is to address the real concern underneath the objection.
This is the most common brush-off and it usually means they haven’t understood what you’re offering. Don’t fight it — redirect to curiosity.
Most contractors using software like Jobber, ServiceTitan, or even just QuickBooks are using it for invoicing — not for automated lead follow-up or reputation building. There’s almost always a gap.
Never justify price before you’ve established value. Go back to their numbers and do the math with them live on the call.
Explore whether this is a real budget issue or a stall. If cash is genuinely tight, paint the picture of what staying stuck is costing them.
“I need to think about it” almost always means one of three things: they have a concern they haven’t voiced, they need approval from someone else, or they’re not fully sold yet. Dig in.
Either way, try to get them on a call together or at minimum lock in a specific follow-up time.
Don’t try to convince them they’re struggling. Instead, reframe around opportunity — what they could be doing better, not what they’re doing wrong.
This is actually a great objection because you now know what NOT to do. Validate their experience, then clearly separate Orbintra from whatever they tried before.
How to ask for the sale
The close isn’t a trick — it’s the natural conclusion of a good conversation. If you’ve done the discovery and handled the objections, asking for the sale should feel like a logical next step, not pressure.
🔑 The Assumptive Close
Assume they’re moving forward and ask a logistical question.
⚖️ The Choice Close
Give them two options — both move forward.
📅 The Urgency Close
Create a real reason to decide now — tied to their pain.
💸 The ROI Close
Do the math with them live.
🏁 The Summary Close
Recap their pain and your solution, then ask.
🔄 The Take-Away Close
Pull back slightly to trigger their desire.
What separates top reps
Sales skills are learnable. But these fundamentals separate reps who hit quota from reps who dominate it. Build these habits and the scripts become secondary.
📋 Suggested Daily Routine for Reps
- ✓ 7:00–8:00am: Early morning calls to contractors before their day gets busy
- ✓ 8:00–9:00am: Prospect research — build today’s call list from Yelp, Google Maps, HomeAdvisor
- ✓ 9:00am–12:00pm: Peak dialing block — aim for 25–30 calls
- ✓ 12:00–1:00pm: Send follow-up texts and emails to leads from yesterday
- ✓ 1:00–4:00pm: Second dialing block — 20+ calls, callbacks, booked demos
- ✓ 4:00–5:00pm: Update your CRM/tracker, log call notes, schedule tomorrow’s follow-ups
- ✓ 5:00–6:00pm: Late afternoon calls — contractors wrapping up job sites are often more relaxed and open to talking
- ✓ Review your numbers: calls made, conversations, follow-ups booked, closes
📈 Key Stats to Drop on Calls
- → Businesses that respond to leads within 5 minutes are 21x more likely to close than those who wait 30 minutes
- → 78% of customers buy from the first business that responds to their inquiry
- → The average contractor loses 60–70% of leads to no-response or slow follow-up
- → Businesses with 50+ Google reviews earn 270% more revenue than those with fewer than 10
- → 92% of consumers read online reviews before making a purchase decision
- → Contractors spend an average of 15–20 hours per week on admin tasks that can be automated
- → 44% of sales reps give up after one follow-up — follow up 5+ times and you eliminate most of your competition
How to sell every feature
Each Orbintra feature solves a specific, painful problem contractors live with every day. Here’s how to position each one, the exact language that lands, and the discovery questions to expose the pain before you pitch the solution.
Estimate & Contract Paperwork Workflows
- ✗ Writing out estimates by hand or copy-pasting every time
- ✗ Chasing customers for signed contracts via email or text
- ✗ Estimates sitting unsent for days because the owner is busy
- ✗ No paper trail — verbal agreements that cause disputes
- ✗ Looking unprofessional compared to bigger competitors
- ✓ Professional branded estimates sent automatically after inquiry
- ✓ Digital contracts with e-signature — no printing, no chasing
- ✓ Automatic follow-up reminders if contract isn’t signed in 24hrs
- ✓ Every document stored and searchable — never lose a record
- ✓ Consistent professional presentation on every single job
- → “When a customer agrees to a job, how do you handle the estimate and contract — is that a manual process?”
- → “How long does it typically take from a customer saying yes to them having a signed contract in hand?”
- → “Have you ever had a job fall apart because a customer backed out before signing — or claimed they never agreed to the price?”
- → “How much time would you say you spend per week just writing out estimates or sending paperwork?”
“Right now, every estimate and contract your business sends is either taking up your time or someone on your team’s time — and the second you get busy, those start slipping. Our system sends professional, branded estimates automatically after a customer inquiry. If they don’t sign within 24 hours, it follows up automatically. You don’t touch any of it. The whole paper trail runs itself.”
“Here’s another thing most contractors don’t think about — the moment your estimate hits their inbox looking professional and branded, it signals to the customer that you’re the more credible company. That alone helps you win jobs over competitors who send a text message price.”
Job Tracking & Scheduling
- ✗ Double bookings from lack of shared scheduling
- ✗ Jobs falling through the cracks when it gets busy
- ✗ Constant “where are you?” calls from customers
- ✗ Team members not knowing their schedule for the day
- ✗ No system for tracking job status — everything in someone’s head
- ✓ Centralized job board — every job, every status, one view
- ✓ Team scheduling with automatic notifications to crew
- ✓ Automated customer reminders 24hrs before every appointment
- ✓ Job status tracking from estimate to complete
- ✓ No more “did anyone follow up on that job?” conversations
- → “If I called your crew right now and asked what jobs they have this week — would they know off the top of their head or would they have to check with you?”
- → “Have you ever had a customer call angry because no one showed up — or two jobs get scheduled at the same time?”
- → “How do you currently track where a job is — is it scheduled, in progress, completed, invoiced?”
- → “When you get busy, what’s the first thing that starts slipping through the cracks?”
“One of the biggest margin killers for contractors is operational chaos — double bookings, no-shows, jobs that were never followed up on. Our job tracking system gives you one place where every single job lives. Your whole team sees it. The customer gets automatic reminders. You see the status without having to call anyone.”
“Most of our clients tell us they didn’t realize how many jobs were slipping until they saw everything in one dashboard. It’s not that they were doing anything wrong — they just didn’t have visibility. And you can’t manage what you can’t see.”
Automated Appointment Scheduling
- ✗ Back-and-forth texting to find a time that works
- ✗ Leads dropping off during the scheduling process
- ✗ Owner spending 30+ minutes a day on scheduling calls
- ✗ No way to capture appointments after hours
- ✗ Missed opportunities from leads who needed to book immediately
- ✓ Leads book directly into your calendar from a link or text
- ✓ Only shows real available slots — no double booking possible
- ✓ Confirmation and reminders sent automatically to the customer
- ✓ Captures appointments 24/7 — including nights and weekends
- ✓ Syncs with your existing calendar automatically
- → “When a new customer wants to book an appointment, how does that process work right now — are you going back and forth via text or call?”
- → “Have you ever had a lead just disappear during the scheduling process — like they were interested but then you couldn’t pin down a time?”
- → “Do you ever miss appointment requests that come in after hours or on weekends?”
- → “How much time do you or your team spend per day just coordinating schedules with customers?”
“Think about the last time a customer said ‘yeah I’m interested, what’s your availability?’ — and then it took three texts, two missed calls, and two days to actually lock in a time. Some of those people moved on before you ever got them booked. Our automated scheduling system lets customers book directly into your available slots with one click. You wake up in the morning with jobs already on the calendar that booked themselves overnight.”
“This is especially powerful for the Growth package because it pairs with AI lead qualification — the system qualifies the lead AND schedules the appointment, all before you ever talk to them. You show up to calls with pre-qualified, pre-scheduled prospects. That’s a completely different sales experience.”
Follow-Up Sequences for No-Answers
- ✗ Calling a lead once, getting voicemail, never following up
- ✗ Leads going cold because the owner is too busy to follow up manually
- ✗ No consistency — some leads get 3 follow-ups, some get zero
- ✗ Missing out on customers who needed a nudge to commit
- ✗ Revenue leaking through the gaps between initial contact and booking
- ✓ Multi-step follow-up sequence runs automatically for every unanswered lead
- ✓ Mix of texts, emails, and voicemail drops — spaced over days
- ✓ Sequence stops the moment a lead responds or books — no spamming
- ✓ Every lead gets the same consistent, professional follow-up every time
- ✓ Recovers 20–35% of leads that would otherwise go cold
- → “When you call a lead and they don’t pick up — what happens next? Does someone follow up, or does that lead just sit there?”
- → “How many times do you or your team typically follow up on a cold lead before moving on?”
- → “Have you ever had a customer call back a week later and say they’re ready — but you had already forgotten about them or lost the info?”
- → “Would you say follow-up is consistent across your whole team — or does it depend on who picks up the lead?”
“There’s a whole category of revenue that most contractors are completely ignoring — it’s the leads who didn’t answer the first time but would have booked if someone followed up consistently. The average contractor follows up on a lead once, maybe twice. Our system follows up five or six times over several days — through text, email, and voicemail — and it stops the second they respond. It’s persistent but professional, and it recovers jobs that would have gone to whoever followed up next.”
“The key thing is consistency. Right now, follow-up quality probably depends on who handles the lead and how busy they are that day. Our system treats every lead the same — every single time, no exceptions.”
Permit & Compliance Assistance
- ✗ Permits getting missed on jobs that require them
- ✗ Work getting flagged or stopped by inspectors
- ✗ No system for tracking compliance deadlines or documentation
- ✗ Insurance or liability exposure from undocumented work
- ✗ Owner personally managing all permit paperwork and filing
- ✓ Automated reminders to pull permits before job starts
- ✓ Compliance checklist built into every applicable job type
- ✓ Documentation storage — inspection records, permits, sign-offs
- ✓ Flags jobs that are missing required compliance steps
- ✓ Protects the business from liability and license risk
- → “For jobs that require permits — how are those being tracked and managed right now? Is that on you personally?”
- → “Have you ever had a job stopped mid-work because a permit wasn’t pulled or an inspection was missed?”
- → “Do you have a way to make sure every job that needs a compliance step actually gets it — or is that running on memory?”
- → “If something went wrong on a job that didn’t have the right permits — would you have documentation to protect yourself?”
“For contractors doing bigger jobs — roofing, electrical, HVAC, plumbing — compliance isn’t optional. One missed permit can stop a job, trigger a fine, or worse, expose you to a lawsuit. The Concierge package includes compliance tracking built directly into your job workflow. Before a job starts, your system flags if a permit is needed. During the job, inspection steps are tracked. After completion, everything is documented and stored. You’re never flying blind.”
“This is the feature that separates a business that scales safely from one that grows fast and then gets shut down by a code violation. It’s not exciting — but it’s the kind of thing that protects everything you’ve built.”
The Full Walk-Through Script
Use this script when you have a fully engaged prospect who’s ready to hear everything — typically a scheduled follow-up call or a warm prospect who asked for more detail. This ties all features together into a seamless story of what their business looks like with Orbintra running behind the scenes.
You know the stat that businesses responding within 5 minutes are 21 times more likely to close? We make you the one who responds in under 1. Every single time, even at 11pm on a Sunday.”
We consistently see contractors recovering 20–35% of leads they would have written off just by having this sequence running. That’s pure found money. No extra ad spend. Just capturing what was already there.”
For the contractors on our Growth package, this pairs with AI lead qualification — so by the time someone hits your calendar, they’ve already been pre-screened. You’re not burning an hour on a tire-kicker. You’re talking to people who are ready.”
When they approve it, a digital contract goes out automatically. One click to sign. If they haven’t signed in 24 hours, they get an automatic reminder. You don’t have to chase anyone. The whole process runs without you.
Think about what that does for your reputation too — every customer is getting the same polished, professional experience every single time. You look like a $5 million company even if you’re running a tight crew of five.”
When you’re running multiple crews across multiple jobs, this is the difference between your days feeling controlled versus feeling like you’re constantly putting out fires. You can see everything in one place — what’s coming up, what’s in progress, what needs attention — without having to call anyone or remember it yourself.”
Your Google rating is one of the most powerful sales tools you have. When a homeowner types ‘roofing contractor near me’ and sees 4.9 stars with 80 reviews versus your competitor with 3.8 stars and 12 reviews — you win the call before anyone even picks up the phone. That’s the long-term compounding effect of this feature. Every job either makes you stronger or it doesn’t. This makes sure every completed job works for your reputation.”
Monday morning — you check your dashboard. There are three new leads that came in over the weekend. All three got automatic responses within 60 seconds. Two of them booked appointments. One is in a follow-up sequence.
You have four jobs on the board this week. Every customer has already gotten a reminder text. Your crew knows their schedule. Two estimates went out yesterday and one has already been signed — automatically. The other has a reminder going out this afternoon if they haven’t signed by noon.
Tuesday, a job wraps up. That customer automatically gets a thank-you text and a Google review request. By Thursday, you have a new 5-star review on Google.
You spent zero time on any of that. Not one minute of manual follow-up, paperwork chasing, scheduling back-and-forth, or reminder calls. You were on job sites doing the work that actually makes you money.
That is what Orbintra looks like from the inside. Not some software you have to figure out. Not a tool that adds to your workload. A system that runs behind everything — quietly, consistently, every day.”
Our Growth System adds AI lead qualification and automated scheduling on top of everything Core does — $4,997 to get started, $597 a month. That’s the most popular one because it handles your entire lead-to-booked pipeline automatically.
Our Concierge System adds permit and compliance tracking, custom workflow builds, and priority support — $5,997 setup, $697 a month. That one is for businesses serious about scaling without the owner being in the middle of everything.
Based on what you’ve told me today, I think [specific package] is the right fit for you, and here’s why…”
I’d like to get you set up. Are you ready to move forward today, or is there a specific question I can answer first?”
Your at-a-glance cheat sheet
🎯 Best Prospect Profile
- ✓ Contractor or home service business
- ✓ 2–15 employees, $200k–$2M revenue
- ✓ Active on Yelp, Google, or HomeAdvisor
- ✓ Under 50 Google reviews
- ✓ No dedicated admin or operations staff
- ✓ Owner answers the phone themselves
💬 Strongest Opening Lines
- → “When a lead comes in, how fast does your team follow up?”
- → “Are you happy with your cost per lead on HomeAdvisor?”
- → “How many Google reviews do you have right now?”
- → “What happens to a lead if your team doesn’t pick up the phone?”
- → “How much time does your team spend on paperwork per week?”
🔢 Know Your Numbers
- ✓ Core: $2,997 setup + $497/mo
- ✓ Growth: $4,997 setup + $597/mo
- ✓ Concierge: $5,997 setup + $697/mo
- ✓ First month free on all packages
- ✓ Live in under 14 days
- ✓ 100% done-for-you setup
⚡ Top 3 Pain Points to Uncover
- 1 Leads going cold because of slow follow-up
- 2 Too much time spent on manual paperwork and admin
- 3 Not getting enough Google reviews consistently
Find even one of these and you have a conversation. Find all three and you have a close.
Sales Resource Library
All the documents, templates, and tools you need to support your sales conversations. Replace placeholder links with your actual file URLs in the WordPress editor.
and use for printing and offline use to help you close more sales.Marketing Media
Ready-to-post ad creatives for your own lead generation. Use these on Instagram, Facebook, TikTok, or send directly to warm prospects. Click any image to open full-size in a new tab — then right-click to save and post.